The company was founded in Belgrade in 2011 with the aim of developing research methods practically. Back then almost the whole research market was managed by big foreign corporations. We believed that the domestic market needed a modern, customized and flexible pricing approach to research, suited to local customers and market. We steered clear of conventional solutions.
This yielded an excellent result. Scientifically verified research, contemporary collection techniques, exceptionally good preparation and operational planning resulted in efficient and effective service, which was recognized by the market. Not only domestic market, however. We soon became members of ESOMAR, and on top of that, the first corporative member from Serbia with the right to vote, and shortly afterwards, a member of MSPA.
Today, we offer the market a holistic research approach which entails precise, concise knowledge and corrective measures.
Founded the company in Belgrade, created the website and conducted first research projects.
Signed the first major annual contract with a client.
Became a corporative member of ESOMAR – the first company from Serbia with a right to vote in the history of that organization.
Developed the first domestic mystery shopping software based on architecture that we made according to our clients’ needs.
Put into operation the online panel OrangePanel.com, which enabled us to manage CAWI techniques more effeciently and effectively.
Became a member of MSPA, the most important mystery shopping association in the world.
The year of expansion; started the development of a new version of the mystery shopping software and conducted the most complex public opinion research in Serbia.
The biggest mystery shopping event in the history of MSPA Europe was held in Belgrade, and we proudly participated and helped in its organization.
Organized the first Mystery Shopping Conference for clients and presented Perfect Service Program.
Put into operation the new version of the mystery shopping software MS-SAS.com, which provided a unique combination of the client, mystery shopper and training modules.
Bought the Croatian mystery shopping agency and welcomed Mystery travel expertise.
The first to introduce Mystery shopping tracking, which involves continuous tracking of and evaluating the quality of service in the FMCG sector.
New website is launched.