“Our vision is to present a clear picture of customers’ desires, motives, experiences and needs,” says our founder, Miljan Premović, adding that "we find out about them by always searching for new ways of keeping up with changes of environment, circumstances and people’s attitudes towards them. The fruit of our work is the sweetest when it is the main element of our clients’ success. That is our mission.”

The company was founded in Belgrade in 2011 with the aim of developing research methods practically. Back then almost the whole research market was managed by big foreign corporations. We believed that the domestic market needed a modern, customized and flexible pricing approach to research, suited to local customers and market. We steered clear of conventional solutions.

This yielded an excellent result. Scientifically verified research, contemporary collection techniques, exceptionally good preparation and operational planning resulted in efficient and effective service, which was recognized by the market. Not only domestic market, however. We soon became members of ESOMAR, and on top of that, the first corporative member from Serbia with the right to vote, and shortly afterwards, a member of MSPA.

Today, we offer the market a holistic research approach which entails precise, concise knowledge and corrective measures.

Founded the company in Belgrade, created the website and conducted first research projects.

March 2011

February 2012

Signed the first major annual contract with a client.

Became a corporative member of ESOMAR – the first company from Serbia with a right to vote in the history of that organization.

June 2013

May 2014

Developed the first domestic mystery shopping software based on architecture that we made according to our clients’ needs.

Put into operation the online panel OrangePanel.com, which enabled us to manage CAWI techniques more effeciently and effectively.

October 2014

March 2015

Became a member of MSPA, the most important mystery shopping association in the world.

The year of expansion; started the development of a new version of the mystery shopping software and conducted the most complex public opinion research in Serbia.

January 2016

May 2017

The biggest mystery shopping event in the history of MSPA Europe was held in Belgrade, and we proudly participated and helped in its organization.

Organized the first Mystery Shopping Conference for clients and presented Perfect Service Program.

September 2018

November 2018

Put into operation the new version of the mystery shopping software MS-SAS.com, which provided a unique combination of the client, mystery shopper and training modules.

Bought the Croatian mystery shopping agency and welcomed Mystery travel expertise.

July 2019

September 2019

The first to introduce Mystery shopping tracking, which involves continuous tracking of and evaluating the quality of service in the FMCG sector.

New website is launched.

July 2020