Intelligence

What kind of advertisements are shown to new generations; Miljan Premović writes for “Forbes”

The digital age, especially social media and influencers, is redefining the way advertising reaches children and teens. Strategies are becoming increasingly sophisticated, often covert, using entertainment, celebrities, games and AI . It is important that we consciously approach this wave of advertising influence and develop critical thinking to protect the youngest and take advantage of it, rather than being just consumers of advertising.

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