Important Dates
Intelligence Market Research was founded in 2011 in Belgrade. Founder and general manager is Miljan Premovic. Although Intelligence Market Research is a member of the most prestigious professional associations, it remains domestically owned, with a system of over 4000 associates in Serbia and the region, and access to a database of more than 50000 members.
We have been improving customer experience in serbia and the region for more than 10 years
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2011
MARCH
The company was founded in Belgrade, the website was launched, and the first research projects were completed.
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2012
FEBRUARY
The first major annual contract was signed with a huge client in SEE.
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2013
JUNE
Became a corporate member of ESOMAR – the first from Serbia in the history of this organization with voting rights.
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2014
MAY
Developed the first local mystery shopping software based on the architecture we designed to meet the needs of our clients.
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2014
OCTOBER
We have launched our online panel, orangepanel.com, which allowed us to manage CAWI techniques more efficiently and effectively.
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2015
MARCH
Became members of MSPA – the world’s leading mystery shopping association.
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2016
JANUARY
A first year of expansion. Began developing a new version of the mystery shopping software and conducted the most complex public opinion research in Serbia.
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2017
MAY
The largest mystery shopping event in the history of MSPA Europe was held in Belgrade, where we proudly participated and helped organize.
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2018
SEPTEMBER
Organized the first Mystery Shopping Conference for clients and introduced the Perfect Service Program.
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2018
NOVEMBER
We launched the new version of the mystery shopping software, MS-SAS.com, which provided a unique system of synergy between the client, mystery shopper, and training modules.
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2019
SEPTEMBER
First in Serbia to introduce Mystery Shopping Tracking for 2019, which involves continuous monitoring and evaluation of service quality in the FMCG sector in that Year.
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2020
March
The state of emergency; Free research on changes in customer behavior for clients; No layoffs or salary cuts;
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2021
January
2021: We published the first online national representative survey since the implementation of the Internet in Serbia.
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2022
March
We celebrated 11 years since the company was founded with our clients. Thank you!
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2022
October
We signed a contract with the Faculty of Organizational Sciences regarding cooperation on professional practice.
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2023
April
Viral news about our company’s Mystery Shopping in all media in Serbia.
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2023
November
Release new research packs based on Perfect Service Program and new version of the MS SAS software.
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2024
January
Start of the free professional consultations program; New design of the website; New slogan published: FROM RESEARCH TO EXCELLENCE.
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2024
December
We published new web site.
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2025
February
We held our standalone conference “CX Innovation 2025” in cooperation with the Chamber of Commerce and Industry of Belgrade, bringing together around 100 company representatives from across Serbia.