From the customer’s point of view, finding the company’s contact information is the first step towards solving their problem. That step should be simple and easy. However, research shows that as many as 41% of all surveyed companies do not have contact information visible on their website or that information is poorly visible. ( www.superoffice.com )
Companies that have made the best-in-class list have their email address and/or phone number very clearly visible on the home page of their website, making it easy for customers to find them as quickly as possible. In addition to making it easier for customers to contact, this move by the company gives the impression to customers that they want to hear from them and that they want to help them solve their problems. Customers point out that it’s frustrating when companies keep their contact information in some hard-to-reach locations on their website and it takes time for them to research to get in touch.
Building on this research, KoMarketing Associates conducted their own research and found that as many as 79% of B2B customers will leave a website if contact information is not visible. Therefore, this is not only a problem with regular customers, but there is a risk of losing new business cooperation.