For the morning program of Radio Television of Serbia on March 1, 2020, the general director of Intelligence doo Miljan Premović spoke about slogans and interesting names of coalitions.
Premović confirmed that slogans are an important factor in a political campaign, and that collation names should achieve multiple goals. Complex research studies are often done to test and determine the value of political campaign slogans or names.
“The first association with those names does not have to be political. It should primarily, in the first effect, be interesting, to attract attention, especially if it does not have a direct political message. Secondarily, the associations that follow should send a message to the voter, in that way it has a holistic effect. They can hit the essence,” Premović pointed out.
The entire synak is on this link: https://www.rts.rs/page/stories/sr/story/9/politika/3871371/izbori-kampanja-slogani.html