In modern business, the biggest risk is often not accompanied by noise and shouting – it is quiet and almost imperceptible. “Silent churn” or silent churn refers to a situation when customers leave a seller without any warning, complaint or feedback. The losses that companies record due to this phenomenon are measured in billions, and it is the most dangerous precisely because many do not notice it in time. In an article published by Forbes Serbia, our founder Miljan Premović analyzes the causes, consequences and specific solutions for preventing silent churn.
Read the full article and learn how behavioral metrics and proactive analytics can turn the tide of your business.