WMN – Ne potcenjujte “m commerce”!

Kompanije koje ne uspeju da na vreme razviju “m commerce” (kupovina preko mobilnog telefona ili “smart” uređaja) propustiće veliki potencijal koji ovakav način trgovine nudi, kaže izvršni direktor “Marketing Week-a”. Marketari ne bi smeli da ignorišu istraživanje koje je objavio “Morgan Stanley” u kome se navode prognoze da će do 2014. trgovina preko mobilnih  i … Više

WMN – Mobile drives retail search traffic

The number of consumers searching for retail information on mobile devices more than trebled in the first quarter of the year, according to figures from the first Online Retail Monitor (ORM) from Google and The British Retail Consortium. Mobile retail search traffic, including smartphone and tablet devices, increased 181% in the first three months of … Više