According to research conducted by Stat Counter , 52% of all Internet traffic comes from mobile phones. When it comes to Serbia , 64% of our citizens declared that they use their mobile phones most often during the day.
However, what bothers customers the most when it comes to accessing online stores via mobile phones? According to Superoffice , as many as 52% of surveyed customers remain disappointed because the brand they love does not have a smartphone-friendly website.
What customers most often complain about brands that have Internet stores are poor display, difficult navigation through the site, inadequate site search and slow content loading time.
We can conclude that there is a big gap that needs to be taken seriously and improved.