Intelligence

The first nationally representative survey conducted online

As a New Year 2021 gift to our clients, but also to all citizens of Serbia, we published an interesting survey on December 30, 2021.

This is the first published survey on a national sample that is quadruple stratified (gender, age, region and urban-rural) and carried out using the CAWI ( Computer-assisted web interviewing ) technique, i.e. through an online survey. The survey has a confidence interval of 95% and a margin of error of ±2.85, and a total of 1,192 respondents were surveyed.

Until now, countless online surveys have been conducted on a smaller or larger sample than this one, but until now no research has been published using a scientifically verified method on a national sample. Certainly the CAWI collection technique has certain limitations, as does any known collection technique. However, there are enough households in Serbia with an Internet connection, so sampling can be done quickly, accurately and with lower costs than ever before.

This research was published by Tanjug and Fonet, and reported by major media such as Radio Television Vojvodina , B92 , Novosadski Dnevnik , Kurir , Alo ,…

Here you can download the entire report, which for the first time measured how much Serbian citizens love Novak Djokovic, Nikola Jokic, Nemanja Vidic; When will everything return to “normal” due to the persecution after the Corona virus; Where will they be for the reception, and where would they like to travel…

Download the report: New Year’s-Intelligence-research-2020-Fin

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