Research shows that the majority of customers (over 90%) read Internet reviews before making a purchase.
Potential customers on Internet portals search the experiences of other customers so that they can learn as much as possible about your service or product. Comments and experiences left on the Internet are a very powerful tool for making purchasing decisions. As many as 91% of shoppers aged 18 to 34 trust online reviews as much as personal recommendations. (source: qualtrics.com )
Negative reviews seriously affect the purchase of a particular product and/or service. After reading negative product reviews available on online platforms, four out of five customers give up their purchase.
On the other hand, positive comments and impressions of customers who are users of products and/or services encourage others to buy and in 31% of cases they want to spend more money.
Encourage your customers to leave comments, be active in responding to both positive and negative comments, be transparent and watch out for reviews from fake profiles.