🚗 The European auto industry is losing the market it created itself
📉 For decades, European car manufacturers have invested in the Chinese market, transferring knowledge, technology, and production standards. Today, those same Chinese brands — BYD, MG, Geely — are using that knowledge to conquer the European market, offering more for less.
💡 Instead of focusing on innovation, European manufacturers are trying to monetize basic functions. BMW has tried charging for heated seats through a subscription, while Volkswagen offers a surcharge for additional horsepower that is already physically present in the vehicle. Such practices not only irritate customers, but also demonstrate the strategic disorientation of the industry.
🇨🇳 China’s growth is not a miracle — it is the result of European inattention.
👉 Read the full analysis on Forbes : https://forbes.n1info.rs/biznis/auto-industrija-gori-a-evropski-proizvodjaci-se-cesljaju
