Our director Miljan Premović spoke about the Dubai chocolate phenomenon on the RTS 1 Morning Program.
Premović said that influencers, even a small group, can have an impact like mass media when they do something in sync. It doesn’t even have to be planned, as is probably the case with Dubai Chocolate.
He pointed out that this could have a very positive effect on the brand image of the city of Dubai.
Our confectionery industry should consider alternative ways of communicating not only with domestic consumers but also in one of the major European or world markets.
The show aired live on December 4, 2024.