Why have some former millennial favorites lost their luster? How has consumer behavior changed from “who I am through the brand” to “what I really need” ? And what can today’s companies learn from their ups and downs?
Our founder and director Miljan Premović spoke about these issues, appearing on the national television RTS on August 22, 2025.
The focus of the conversation was on five key messages for modern brands:
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The consumer has grown up, and the brand must evolve with him.
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Marketing is no longer a monologue, but a dialogue.
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Social networks manage reputation today.
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“Gen Z” doesn’t buy status, but experience.
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A brand must innovate even at the peak of success.
