🇷🇸 Does Serbia have a strategy for managing its own image?
In the latest article for Forbes Serbia, Miljan Premović raises a question that concerns us all: Does Serbia have a strategic approach to managing its own image?
Country brand management is not a PR campaign. It is a long-term strategy that requires continuity, institutional support, and an understanding of the local and global context.
📉 Problem?
Serbia – like most countries – often relies on spontaneous impulses, individual successes, and occasional campaigns.
Without a clear map. Without a goal. No coordination.
🔍 What does the text bring?
After the first text published in the newspaper Politika in 2009. This article presents an in-depth analysis:
- Why is a country brand important for the economy, tourism and investment,
- What does a strategic approach to state branding look like ?
- And why it’s time for Serbia to stop improvising and start building its image systematically and sustainably.
📎 Read the full text on Forbes Serbia:
👉 Rebranding Serbia: Is managing the country’s image like the Belgrade metro – a job that has not been started for the longest time?
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