Rakuten Viber has released data showing that nearly half of users in Serbia use applications to communicate with companies. On this occasion, our Director and Founder, marketing and customer experience expert Miljan Premović, appeared on the RTS Morning Program on May 2, 2026.
Premović highlighted the special connection between Rakuten Viber and Serbia. Viber is one of the largest global communication platforms. On one hand, 75% of Serbia’s population (far ahead of all other markets) uses Viber, while on the other, 10% of the platform’s global message traffic originates from Serbia. For this reason, Serbia holds particular importance for the company.
You can watch the full appearance in the video below: