Intelligence

Forbes’ In‑Depth Report on Our Event and Research

The Serbian edition of Forbes has published a comprehensive report on our event and the research findings presented there. This event was unique because it simultaneously featured:

  • The presentation of the first publicly released, scientifically verified study on Serbia’s Generation Z, with a focus on employment and work-related attitudes.
  • A comparative overview of the results set against identical or similar studies on this generation across the EU, the UK, and the United States.
  • A panel discussion following the presentation, during which representatives of Generation Z shared their perspectives and discussed the key themes of the research.

You can read Forbes’ full report, written by journalist Hristina Kovačević, who attended our “Gen Z MeetUp 2026” conference, at this link.

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