It is with great pleasure that we present to you our new “3i” logo – intelligence; innovation; integrity
Although the logo is completely new, the corporate colors are unchanged: black (90%) and orange, and now a shade of gray has been added. “3i” is not just a new logo, it represents the basis of our values and new corporate identity.
Inspiration
Our new logo is inspired by a tangram. Tangram is an ancient Chinese game believed to be the oldest psychological test in the world. Assembling a tangram ( intelligence ), stability, tradition ( integrity ) and eternal relevance as a variety of solutions offered based on the same principles ( innovation ) inspired us for the new “3i” logo.
So, the tangram is an inspiration, and the logo also has essential corporate symbolism, such as the elements that symbolize: the constant growth of our company, dynamism, dedication to work, thinking outside the box and an innovative way of thinking.
