The global pandemic has affected all aspects of life in the last two years, and shopping habits have also undergone changes. In a survey conducted by Siegel+Gale’s, they state that as many as 55% of people aged 18-34 said that their lives have become more complicated during the pandemic, while 45% of people aged 35-54 share the same opinion.
The pandemic has made life difficult, and now customers, more than before, want simpler experiences that facilitate their decision-making processes and solving current problems, and they are willing to pay more for such an experience.
Research has shown that as many as 76% of people want to recommend a brand that provides a simpler user experience, and as many as 57% of surveyed customers are willing to pay more for a simpler experience. Global brands have listened to what is happening on the ground, and have noticed that people want simple, transparent experiences that make everyday life easier.
The World’s Simplest Brands ranks the leading brands in terms of simplicity, and more than 15,000 people in nine countries rated which brands and industries provide the simplest experiences, reducing stress and making the lives of shoppers around the world easier. The ranking at the end of 2021 was as follows:
- Netflix
- Lidl
- YouTube
- Aldi
- McDonald’s
- Samsung
- Amazon
- Uniqlo
- Spotify
For the ninth edition of this study, customers from nine countries in the US, Europe, Asia, India and the Middle East participated.
“Sometimes, the only ingredient for success is simplicity” by Stephanie Schomer