What is a slogan and how do we distinguish good slogans from bad ones? The radio program Said and Silent on Radio Beograd 2 covers various social topics every day with the aim of exposing what was said “between the lines”.
The topic of today’s emsija is slogans that we encounter in our everyday life. Writing a slogan can be a painstaking process. Something so short can actually have months and months of work behind it, large teams and special creativity. The slogan should convey the essence of your idea to the public in an accessible way. Your mission, vision, identity, business philosophy, political goals, all of that should fit in one sentence.* You can read more about the radio show here .
On the topic of what distinguishes good from bad slogans, 21.12.2021. Miljan Premović , general director of Intelligence doo and Nebojša Krivokuća , playwright and creative director of the Communis agency, will speak at 12:00.
The show is broadcast on 97.6 Mhz
Author of the show: Dušanka Petrović
*Taken from rts.rs