For the Second Diary of Radio Television of Serbia (RTS), which was broadcast on Sunday, October 30, 2022, our director Miljan Premović spoke about the marketing circumstances in relation to the reduction of the weight of some products with the same (or higher) price.
Among other things, he said: “Obviously, these are tools for saving or increasing profits. This is not in dispute. It is important to say that this is not a new phenomenon and that it started to be tackled more seriously a few years ago. The first real test came after a series of research. At first, customers did not immediately understand what it was about, but when they did, they understood what happened and in a way forgave the manufacturer. Why? Because the brand they forgave was already strong and this was a new way to exploit brand value. To translate into Serbian: it is to a certain extent an abuse of the trust that consumers had. All this happened “before the corona”, but now it seems that the principle has become too common even from brands that have little or no value.”
The link to the entire show can be found by clicking here , and the attachment is at 14:25. The interview with the director was conducted by RTS journalist Jovana Vulinović.
