The guest of the RTS Morning Program, which aired live on January 20, 2024, was our director and founder, Miljan Premović.
The topic was very topical, namely the national branding of Saudi Arabia, but also of wealthy Middle Eastern countries, through sports. The journalist was interested in the impact of “sportwashing” and the importance of this strategy in the positioning of these countries.
Miljan Premović pointed out that sport is one of the tools that these countries are trying to exploit, disregarding too much justified criticism regarding the state of human rights.