Changes in consumer behavior have also led to changes in the luxury brand market. Miljan Premović, director and founder of our company, spoke about this topic with Jasmina Šupeljak (fashion influencer) and Zoran Nikolić from the (National Consumer Association of Serbia).
Inadequate attitude towards “brand personality” and unstructured communication towards consumers will cost some companies from the world of luxury the closure of their businesses, and some will drown in others, said Miljan Premović. It is not just a generational change, but also a fundamental change that is reflected in the omnipresence of information and data at every turn.
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