Our founder and CEO Miljan Premović spoke to RTS about the phenomenon of “Labubumania” and the consumer psychology behind this global hysteria. He explained how Labubu activates dopamine mechanisms, uses the FOMO effect and builds loyalty through social networks and the culture of collecting. The popularity of these figurines is not accidental, but the result of a precise marketing strategy.
You can also watch the entire report on the RTS website.