{"id":13367,"date":"2015-03-11T17:18:38","date_gmt":"2015-03-11T16:18:38","guid":{"rendered":"https:\/\/intelligence.rs\/what-is-public-opinion-polling-and-what-makes-it-scientific\/"},"modified":"2015-03-11T17:18:38","modified_gmt":"2015-03-11T16:18:38","slug":"what-is-public-opinion-polling-and-what-makes-it-scientific","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/what-is-public-opinion-polling-and-what-makes-it-scientific\/","title":{"rendered":"What is public opinion polling and what makes it scientific?"},"content":{"rendered":"

Public opinion polling is a scientific and representative research aimed at extracting and measuring the attitudes of a certain group – for example. attitudes of voters of a certain country (for political research), attitudes of parents or market participants. <\/p>\n

There are two basic characteristics of scientific research:<\/p>\n

    \n
  1. Respondents are selected by the research organization according to certain criteria to ensure representativeness or will be done randomly<\/li>\n<\/ol>\n
      \n
    1. The balance of the test. For example, if the selected population has 52% women, and among them 30% are older than 55 years, then scientific research will present these two groups in a credible way, and the questions will be balanced and will not lead the respondent to a specific answer. <\/li>\n<\/ol>\n

       <\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Public opinion polling is a scientific and representative research aimed at extracting and measuring the attitudes of a certain group – for example. attitudes of voters of a certain country (for political research), attitudes of parents or market participants. There are two basic characteristics of scientific research: Respondents are selected by the research organization according<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[],"class_list":["post-13367","post","type-post","status-publish","format-standard","hentry","category-research-knowledge-base"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13367"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13367\/revisions"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}