{"id":13359,"date":"2015-03-06T17:33:29","date_gmt":"2015-03-06T16:33:29","guid":{"rendered":"https:\/\/intelligence.rs\/how-is-it-possible-to-know-what-a-million-people-think-by-surveying-only-1000-or-2000-people\/"},"modified":"2015-03-06T17:33:29","modified_gmt":"2015-03-06T16:33:29","slug":"how-is-it-possible-to-know-what-a-million-people-think-by-surveying-only-1000-or-2000-people","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/how-is-it-possible-to-know-what-a-million-people-think-by-surveying-only-1000-or-2000-people\/","title":{"rendered":"How is it possible to know what a million people think by surveying only 1,000 or 2,000 people?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-6460 size-thumbnail\" src=\"http:\/\/intelligence.rs\/wp-content\/uploads\/400-soup_0_0-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\">In the same way that a chef judges a large pot of soup by tasting just one spoonful. Bearing in mind that the soup is well mixed, and that one spoonful is &#8220;representative&#8221;, then it is quite enough to try only that amount. <\/p>\n<p>Public opinion polls are conducted on the same principle: achieving a representative sample is very similar to stirring a soup. Unscientific research is like a bowl of soup that has not been stirred. <\/p>\n<p>The cook could drink a large amount of liquid from the top and get a wrong picture if some of the ingredients have sunk to the bottom. Just as the trick in tasting a soup is to stir it well rather than trying a large amount, so the essence of scientific research is to ensure a representative sample, not as large as possible. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the same way that a chef judges a large pot of soup by tasting just one spoonful. Bearing in mind that the soup is well mixed, and that one spoonful is &#8220;representative&#8221;, then it is quite enough to try only that amount. Public opinion polls are conducted on the same principle: achieving a representative<\/p>\n","protected":false},"author":7,"featured_media":10826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[],"class_list":["post-13359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-knowledge-base"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13359"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/10826"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}