{"id":13262,"date":"2021-04-05T12:32:10","date_gmt":"2021-04-05T10:32:10","guid":{"rendered":"https:\/\/intelligence.rs\/what-bothers-customers-when-shopping-online\/"},"modified":"2025-10-23T15:07:27","modified_gmt":"2025-10-23T13:07:27","slug":"what-bothers-customers-when-shopping-online","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/what-bothers-customers-when-shopping-online\/","title":{"rendered":"What bothers customers when shopping online?"},"content":{"rendered":"<p>According to research conducted by <em>Stat Counter<\/em> , 52% of all Internet traffic comes from mobile phones. When it comes to <a href=\"https:\/\/intelligence.rs\/zasto-je-vazno-da-vasa-web-prezentacija-bude-prilagodjena-mobilnim-telefonima\/\">Serbia<\/a> , 64% of our citizens declared that they use their mobile phones most often during the day. <\/p>\n<p>However, what bothers customers the most when it comes to accessing <em>online<\/em> stores via mobile phones? According to <em>Superoffice<\/em> , as many as 52% of surveyed customers remain disappointed because the brand they love does not have a smartphone-friendly website. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-7679 aligncenter\" src=\"https:\/\/intelligence.rs\/wp-content\/uploads\/2021\/04\/90-3-600x343.png\" alt=\"\" width=\"600\" height=\"343\"><\/p>\n<p>What customers most often complain about brands that have Internet stores are poor display, difficult navigation through the site, inadequate site search and slow content loading time.<\/p>\n<p>We can conclude that there is a big gap that needs to be taken seriously and improved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to research conducted by Stat Counter , 52% of all Internet traffic comes from mobile phones. When it comes to Serbia , 64% of our citizens declared that they use their mobile phones most often during the day. However, what bothers customers the most when it comes to accessing online stores via mobile phones?<\/p>\n","protected":false},"author":7,"featured_media":11008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13262"}],"version-history":[{"count":1,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13262\/revisions"}],"predecessor-version":[{"id":13264,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13262\/revisions\/13264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/11008"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}