{"id":13227,"date":"2025-02-03T15:36:51","date_gmt":"2025-02-03T14:36:51","guid":{"rendered":"https:\/\/intelligence.rs\/brand-strength-is-also-seen-in-crisis-situations\/"},"modified":"2025-02-03T15:36:51","modified_gmt":"2025-02-03T14:36:51","slug":"brand-strength-is-also-seen-in-crisis-situations","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/brand-strength-is-also-seen-in-crisis-situations\/","title":{"rendered":"Brand strength is also seen in crisis situations"},"content":{"rendered":"

“It’s easy to be good in good times, heroes are recognized in hard times,” said our wise Njego\u0161 back in the mid-19th century. How would he have reacted if someone had told him back then that brand image would also be valid in the world… <\/p>\n

In fact, everything a company did in the era of praise for excellent results, whether it was the average rating on Google or the number of hearts on an Instagram page, is seen when a crisis occurs that the company is involved in. Whether it is external or internal factors (or both). <\/p>\n

\"\"<\/p>\n

Even a drop in sales doesn’t have to be a characteristic. For example, Nvidia<\/em> didn’t experience a drop in sales due to some crisis, but only a drop in confidence and that cost 600 billion USD in one day on the stock market!!! 600,000,000,000 USD!!! <\/p>\n

The strength of a brand can also be seen in how many people are willing to “defend” the brand. To continue to trust it and be its “ambassador”. If there are no such people – “we tried for nothing”. Revenue and a good result are not much related to the brand strategy, but there is trust. It does not matter whether there is a brand strategy or not. <\/p>\n","protected":false},"excerpt":{"rendered":"

“It’s easy to be good in good times, heroes are recognized in hard times,” said our wise Njego\u0161 back in the mid-19th century. How would he have reacted if someone had told him back then that brand image would also be valid in the world… In fact, everything a company did in the era of<\/p>\n","protected":false},"author":6,"featured_media":12421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13227"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/12421"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}