{"id":13193,"date":"2025-08-25T12:20:58","date_gmt":"2025-08-25T10:20:58","guid":{"rendered":"https:\/\/intelligence.rs\/how-brands-lost-the-race-for-millennials-miljan-premovic-spoke-for-rts\/"},"modified":"2025-08-25T12:20:58","modified_gmt":"2025-08-25T10:20:58","slug":"how-brands-lost-the-race-for-millennials-miljan-premovic-spoke-for-rts","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/how-brands-lost-the-race-for-millennials-miljan-premovic-spoke-for-rts\/","title":{"rendered":"How brands lost the race for Millennials; Miljan Premovi\u0107 spoke for RTS"},"content":{"rendered":"<p data-start=\"372\" data-end=\"634\">Why have some former millennial favorites lost their luster? How has consumer behavior changed from <em data-start=\"510\" data-end=\"531\">&#8220;who I am through the brand&#8221;<\/em> to <em data-start=\"535\" data-end=\"565\">&#8220;what I really need&#8221;<\/em> ? And what can today&#8217;s companies learn from their ups and downs?<\/p>\n<p data-start=\"636\" data-end=\"817\">Our founder and director <strong data-start=\"686\" data-end=\"704\">Miljan Premovi\u0107<\/strong> spoke about these issues, appearing on the national television RTS on August 22, 2025.<\/p>\n<p data-start=\"636\" data-end=\"817\">The focus of the conversation was on five key messages for modern brands:<\/p>\n<ul data-start=\"818\" data-end=\"1057\">\n<li data-start=\"818\" data-end=\"873\">\n<p data-start=\"820\" data-end=\"873\">The consumer has grown up, and the brand must evolve with him.<\/p>\n<\/li>\n<li data-start=\"874\" data-end=\"919\">\n<p data-start=\"876\" data-end=\"919\">Marketing is no longer a monologue, but a dialogue.<\/p>\n<\/li>\n<li data-start=\"920\" data-end=\"968\">\n<p data-start=\"922\" data-end=\"968\">Social networks manage reputation today.<\/p>\n<\/li>\n<li data-start=\"969\" data-end=\"1010\">\n<p data-start=\"971\" data-end=\"1010\">&#8220;Gen Z&#8221; doesn&#8217;t buy status, but experience.<\/p>\n<\/li>\n<li data-start=\"1011\" data-end=\"1057\">\n<p data-start=\"1013\" data-end=\"1057\">A brand must innovate even at the peak of success.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1059\" data-end=\"1141\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13109 aligncenter\" src=\"https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-scaled.jpg\" alt=\"\" width=\"468\" height=\"397\" srcset=\"https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-scaled.jpg 2560w, https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-768x651.jpg 768w, https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-1536x1302.jpg 1536w, https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-2048x1736.jpg 2048w, https:\/\/intelligence.rs\/wp-content\/uploads\/2025\/08\/Miljan-Premovic-strucnjak-za-marketing-i-iskustvo-potrosaca-Intelligence-22082025-copy-900x763.jpg 900w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why have some former millennial favorites lost their luster? How has consumer behavior changed from &#8220;who I am through the brand&#8221; to &#8220;what I really need&#8221; ? And what can today&#8217;s companies learn from their ups and downs? Our founder and director Miljan Premovi\u0107 spoke about these issues, appearing on the national television RTS on<\/p>\n","protected":false},"author":6,"featured_media":13110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13193"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/13110"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}