{"id":13190,"date":"2025-05-08T12:16:10","date_gmt":"2025-05-08T10:16:10","guid":{"rendered":"https:\/\/intelligence.rs\/what-slogans-dont-tell-us-miljan-premovic-writes-for-forbes\/"},"modified":"2025-05-08T12:16:10","modified_gmt":"2025-05-08T10:16:10","slug":"what-slogans-dont-tell-us-miljan-premovic-writes-for-forbes","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/what-slogans-dont-tell-us-miljan-premovic-writes-for-forbes\/","title":{"rendered":"What slogans (don&#8217;t) tell us; Miljan Premovi\u0107 writes for &#8220;Forbes&#8221;"},"content":{"rendered":"<p>Slogans, mantras, and strategic campaigns are usually expressed through a single, simple, extended sentence. Sometimes they are extremely powerful, like Nike&#8217;s &#8220;just do it&#8221;, but often impersonal and at the very least uncreative, like &#8220;consumer first&#8221;, or &#8220;NN, your reliable partner&#8221; and the like.<\/p>\n<p>Our CEO, marketing research and consumer experience expert Miljan Premovi\u0107, wrote on this topic. <a href=\"https:\/\/forbes.n1info.rs\/biznis\/kada-slogan-postane-slagan\/\" target=\"_blank\" rel=\"noopener\">Link<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slogans, mantras, and strategic campaigns are usually expressed through a single, simple, extended sentence. Sometimes they are extremely powerful, like Nike&#8217;s &#8220;just do it&#8221;, but often impersonal and at the very least uncreative, like &#8220;consumer first&#8221;, or &#8220;NN, your reliable partner&#8221; and the like. Our CEO, marketing research and consumer experience expert Miljan Premovi\u0107, wrote<\/p>\n","protected":false},"author":6,"featured_media":12477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13190"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/12477"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}