{"id":13179,"date":"2025-09-30T10:49:23","date_gmt":"2025-09-30T08:49:23","guid":{"rendered":"https:\/\/intelligence.rs\/branding-serbia-where-are-we-today-miljan-premovic-writes-for-forbes\/"},"modified":"2025-10-23T15:04:51","modified_gmt":"2025-10-23T13:04:51","slug":"branding-serbia-where-are-we-today-miljan-premovic-writes-for-forbes","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/branding-serbia-where-are-we-today-miljan-premovic-writes-for-forbes\/","title":{"rendered":"Branding Serbia: where are we today? Miljan Premovi\u0107 writes for Forbes"},"content":{"rendered":"<h2><strong>\ud83c\uddf7\ud83c\uddf8 Does Serbia have a strategy for managing its own image?<\/strong><\/h2>\n<p>In the latest article for Forbes Serbia,  <a href=\"https:\/\/www.linkedin.com\/in\/premovic\/\" target=\"_blank\" rel=\"noopener\">Miljan Premovi\u0107<\/a> raises a question that concerns us all:  <strong>Does Serbia have a strategic approach to managing its own image?<\/strong><\/p>\n<p>Country brand management is not a <em>PR<\/em> campaign. It is <strong>a long-term strategy<\/strong> that requires continuity, institutional support, and an understanding of the local and global context.<\/p>\n<hr>\n<h3>\ud83d\udcc9 Problem?<\/h3>\n<p>Serbia \u2013 like most countries \u2013 often relies on spontaneous impulses, individual successes, and occasional campaigns.<br \/>\nWithout a clear map. Without a goal. No coordination.<\/p>\n<hr>\n<h3>\ud83d\udd0d What does the text bring?<\/h3>\n<p>After the first text published in the newspaper <em>Politika<\/em> in 2009. This article presents an in-depth analysis:<\/p>\n<ul>\n<li><strong>Why is a country brand important<\/strong> for the economy, tourism and investment,<\/li>\n<li><strong>What does a strategic approach to state branding look like<\/strong> ?<\/li>\n<li><strong>And why it&#8217;s time for Serbia to stop improvising<\/strong> and start building its image systematically and sustainably.<\/li>\n<\/ul>\n<hr>\n<p>\ud83d\udcce Read the full text on Forbes Serbia:<br \/>\n \ud83d\udc49 <a href=\"https:\/\/forbes.n1info.rs\/lifestyle\/rebrendiranje-srbije-da-li-je-upravljanje-imidzom-zemlje-kao-i-beogradski-metro-najduze-nezapoceti-posao\/\" target=\"_blank\" rel=\"noopener\">Rebranding Serbia: Is managing the country&#8217;s image like the Belgrade metro &#8211; a job that has not been started for the longest time?<\/a><\/p>\n<hr>\n<p>Want to learn how branding principles can be applied to your organization, city, or institution?<br \/>\nContact us \u2013 we help you build an image that the market recognizes and respects.<\/p>\n<p>\ud83d\udce9 Contact us<br \/>\n \ud83d\udcca Learn more about our <a href=\"https:\/\/intelligence.rs\/en\/research-packs\/\">services<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\uddf7\ud83c\uddf8 Does Serbia have a strategy for managing its own image? In the latest article for Forbes Serbia, Miljan Premovi\u0107 raises a question that concerns us all: Does Serbia have a strategic approach to managing its own image? Country brand management is not a PR campaign. It is a long-term strategy that requires continuity, institutional<\/p>\n","protected":false},"author":6,"featured_media":13145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13179"}],"version-history":[{"count":1,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13179\/revisions"}],"predecessor-version":[{"id":13182,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13179\/revisions\/13182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/13145"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}