{"id":13177,"date":"2025-09-02T11:03:35","date_gmt":"2025-09-02T09:03:35","guid":{"rendered":"https:\/\/intelligence.rs\/miljan-premovic-spoke-to-rts-about-the-taylor-swift-phenomenon\/"},"modified":"2025-10-23T15:05:06","modified_gmt":"2025-10-23T13:05:06","slug":"miljan-premovic-spoke-to-rts-about-the-taylor-swift-phenomenon","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/miljan-premovic-spoke-to-rts-about-the-taylor-swift-phenomenon\/","title":{"rendered":"Miljan Premovi\u0107 spoke to RTS about the Taylor Swift phenomenon"},"content":{"rendered":"<p>In the world of marketing, there is rarely an example that so clearly demonstrates the power of strategy, narrative, and psychological impact as the concept behind the Taylor Swift brand. Although she is a (pop) star, what interests us is not the music \u2014 but <strong>the mechanism behind her global relevance<\/strong> .<\/p>\n<p>Our CEO and founder, marketing and customer experience expert, Miljan Premovi\u0107, analyzed her brand, where he identified <strong>four phases<\/strong> that form the foundation of her strategy, and which can be applied in any business context:<\/p>\n<p>1\ufe0f\u20e3 <strong>Cultural capital<\/strong> \u2013 positioning in the collective consciousness through music<br \/>\n 2\ufe0f\u20e3 <strong>Digital capital<\/strong> \u2013 community activation through social networks<br \/>\n 3\ufe0f\u20e3 <strong>Archetypal narrative<\/strong> \u2013 a story that triggers emotion through a \u201cfairytale princess misunderstood but modern\u201d<br \/>\n 4\ufe0f\u20e3 <strong>Neuro-psychological effect<\/strong> \u2013 interaction, mystery raising dopamine and adrenaline<\/p>\n<p>\ud83d\udccc This is not a story about celebrities and the values \u200b\u200bthey promote. This is <strong>a model that shows how to build influence, loyalty, and economic value through brand strategy<\/strong> . And whether these models will be used for good or bad things depends on the personality that wears it.<\/p>\n<p>Watch the entire show here:<\/p>\n<p><iframe title=\"O fenomenu Sviftomanije I RTS Jutarnji program\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/1TqeF4lYh0g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of marketing, there is rarely an example that so clearly demonstrates the power of strategy, narrative, and psychological impact as the concept behind the Taylor Swift brand. Although she is a (pop) star, what interests us is not the music \u2014 but the mechanism behind her global relevance . Our CEO and<\/p>\n","protected":false},"author":6,"featured_media":13123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13177"}],"version-history":[{"count":1,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13177\/revisions"}],"predecessor-version":[{"id":13214,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13177\/revisions\/13214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/13123"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}