{"id":13174,"date":"2025-10-13T13:12:32","date_gmt":"2025-10-13T11:12:32","guid":{"rendered":"https:\/\/intelligence.rs\/can-a-burger-be-vegan-miljan-premovic-speaks-for-rts\/"},"modified":"2025-10-13T13:12:32","modified_gmt":"2025-10-13T11:12:32","slug":"can-a-burger-be-vegan-miljan-premovic-speaks-for-rts","status":"publish","type":"post","link":"https:\/\/intelligence.rs\/en\/can-a-burger-be-vegan-miljan-premovic-speaks-for-rts\/","title":{"rendered":"Can a burger be vegan? Miljan Premovi\u0107 speaks for RTS"},"content":{"rendered":"<p>The European Parliament&#8217;s recent decision to ban the use of names such as &#8220;burger&#8221; and &#8220;sausage&#8221; for plant-based products has sparked numerous reactions across Europe. The goal of this regulation is to protect consumers from possible confusion, but the question arises &#8211; is it really necessary or does it represent an additional obstacle to market development?<\/p>\n<p>Our director and founder <strong>, Miljan Premovi\u0107<\/strong> , was a guest on October 11, 2025. on RTS and spoke about the consequences of this decision for producers, consumers and local brands.<\/p>\n<p>\ud83d\udccc <strong>Key messages from the visit:<\/strong><\/p>\n<ul>\n<li>Consumers need clear information, but a ban is not the only solution \u2013 education and transparent labeling are a better way forward.<\/li>\n<li>The term &#8220;burger&#8221; evolved from &#8220;hamburger&#8221; and became global, precisely because it is flexible and understandable.<\/li>\n<li>Serbia is a country of authentic products (Sjenica lamb, U\u017eice prosciutto, Po\u017earevac sausage) \u2013 that is why it is important that the local legislative framework protects tradition, but also enables innovation.<\/li>\n<\/ul>\n<p>\ud83c\udfa5 <strong>Watch the full guest appearance here:<\/strong><\/p>\n<p><iframe title=\"Samo meso mo\u017ee biti burger I RTS Jutarnji program\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/3OQxrYlyBWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr>\n<p><strong>Conclusion:<\/strong><br \/>\n Regulation should protect consumers, but must not slow down market development and communication. Language and marketing are changing along with consumer habits \u2013 and our role is to find a balance between transparency and innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Parliament&#8217;s recent decision to ban the use of names such as &#8220;burger&#8221; and &#8220;sausage&#8221; for plant-based products has sparked numerous reactions across Europe. The goal of this regulation is to protect consumers from possible confusion, but the question arises &#8211; is it really necessary or does it represent an additional obstacle to market<\/p>\n","protected":false},"author":6,"featured_media":13162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-13174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-news-intelligence"],"_links":{"self":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/comments?post=13174"}],"version-history":[{"count":0,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/posts\/13174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media\/13162"}],"wp:attachment":[{"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/media?parent=13174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/categories?post=13174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.rs\/en\/wp-json\/wp\/v2\/tags?post=13174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}